Kemesa and its flagship brand Shop Shield address a number of critical marketplace issues that are of interest and concern to a broad range of consumers, businesses, and organizations both domestically and internationally. The following provides a brief overview of each of these:

  • Fraud Cost – It’s a fact that consumers, business, organizations and financial institutions all pay a dear price for fraud. The total tab in 2008 was estimated at a minimum of 50 billion in the U.S. alone in a year when data breaches were up a whopping 47% (ITRC). Established industry resources indicate that single use credit cards (without the benefit of anonymous identities will reduce fraud rates by about 90% (OrbisCom). It is, therefore, very likely that Shop Shield will have a significant impact upon reducing fraud rates among merchants, and financial institutions in particular.
  • Database Liabilities – With the incidence of data breaches up 47% in 2008 (ITRC) and the number of compromised files in the last 3 years exceeding 250 million, (Privacy Rights Clearinghouse) merchants, businesses and organizations are clearly at high risk of being liable for the related costs. This is especially true when one considers the trend in State laws toward holding companies responsible for victims’ losses. Shop Shield reduces this liability risk by making the information gathered by the companies which store such data worthless, thereby neutralizing victim loss claims.
  • Increased Transaction Volumes and Values – Here too there is well established research to support that, when users become more comfortable with the safety of their transactions, sales increase (OrbisCom). The numerical increases are dramatic –200% and above. However, few argue that the effects are positive. There can be little if any question that the increased sense of safety and security people will experience when using Shop Shield are likely to contribute to increased sales if this data has any merit at all.
  • Sense of Trust and Caring – Financial institutions and perhaps other “trust-based” entities acknowledge the belief that it is a high priority for their customers to believe their bank (insurance companies, investment firms, etc.) have a strong commitment to the safety and security of their accounts. This was perhaps best evidenced by the Executive V.P. of Zions Bank who stated to us that, if Shop Shield enhances our customer’s trust in our commitment to their safety, it does not matter if we make any money at all on offering it to them. Shop Shield clearly evidences this commitment and, thereby enhances customer loyalty to companies who offer it to them.